SMO (Social Media Optimization), helps in augmenting the fame and status of websites via medias like online communities. As one knows that in viral marketing, the popularity is increased through word of mouth. Similarly, websites gain recognition via social networking sites like Facebook, Orkut, Twitter etc.
The latest in the internet marketing industry is the SMO services – Social Media Optimisation services. The services could be defined as a tool wherein social networking websites such as Twitter, Facebook, LinkedIn, Pinterest, Orkut, Flickr, MySpace, Live Journal, Ning, Multiply and others are used to promote one’s website. The online networking sites are potentially used to bring your business to the notice of a wider audience across the world. It subsequently attracts more customers and enhanced business opportunities.

Gone are the days that included only the making of products and selling them to people who would come to your tangible store. In age of digitisation and in the times when everybody searches for the solution to their worries online it is essential to have an online reputation and potential presence. Today you need to go extra mile and reach out to as many customers as you can and in as many ways possible. It is here only when SMO services take the centre stage. No matter whether you are running your business in India or any other country, you can always raise the list of clientele from across the globe.

In fact, in the recent past the use of internet as well as the social media sites has grown incredibly which has given rise to demand for SMO services. The services assist the companies (whatever industry they belong to) to create an online identity for themselves whilst making people know about their existence. By using the services they actually enhance their online brand value.

Now the services may not have to be confused with SEO services. They might seem to be similar – both target at increasing online visibility – but they are different in simple terms. Where the SEO targets search engines and SERPs, the SMO targets all the sites other than search engines.

The practices that may be sued for SEO could include forum commenting, blog marketing, article writing, Bookmarking, posting online press releases, and much more. All the on page (Meta Tag descriptions, Title, keyword selection, site map and others) and off page activities are done to bring the site into top ten possible searches on various search engines. The SMO services, on the other hand, include harnessing the opportunities on various social networking sites. With them you can synergise and create effective internet marketing plans. They usually drive in more traffic and customers to your site whilst gaining link popularity.

However, the internet marketing gurus suggest a healthy mix of both SEO and SMO services to let your business grow in leaps and bounds.